Martin Schäfer
About Martin Schäfer
Martin Schäfer is a Senior Analyst at Index Exchange, where he has worked since 2021 in Düsseldorf, Germany. He has a background in media research, having held various positions at MediaCom and contributed to a video series on programmatic support for streaming TV.
Work at Index Exchange
Martin Schäfer has been employed at Index Exchange since 2021, serving as a Senior Analyst. His role involves analyzing data and providing insights to enhance programmatic advertising strategies. Prior to his current position, he worked as an Exchange Analyst at Index Exchange from 2019 to 2021, where he gained experience in the intricacies of programmatic media. His tenure at Index Exchange has been marked by a focus on improving operational efficiencies and supporting client needs in the digital advertising landscape.
Previous Experience at MediaCom
Before joining Index Exchange, Martin Schäfer held several positions at MediaCom. He worked as a Trainee in Media Consulting & Media Research for eight months in 2016, where he gained foundational knowledge in media analysis. He then progressed to the role of Junior Media Research Analyst for eight months in 2017, followed by a brief stint as a Media Research Analyst for two months later that same year. These roles provided him with valuable insights into media strategies and research methodologies.
Education and Expertise
Martin Schäfer earned his Master of Arts (M.A.) in Politikwissenschaft from Goethe University Frankfurt, where he studied from 2008 to 2015. His academic background equips him with a strong understanding of political science, which complements his analytical skills in the media industry. This educational foundation supports his expertise in analyzing market trends and consumer behavior in the context of digital advertising.
Contributions to Programmatic Media
Martin Schäfer contributed to a video series focused on programmatic support for streaming TV. This initiative highlights his involvement in educating stakeholders about the complexities of programmatic advertising and its application in the streaming sector. His contributions reflect his commitment to advancing knowledge in the field and supporting the growth of programmatic media strategies.