Michael Bradley
About Michael Bradley
Michael Bradley is a Buyer Development Director at Index Exchange, with over seven years of experience in the programmatic advertising industry. He has held various roles in sales and management, including positions at Teads.tv, Dentsu Aegis Network, and FreeWheel, and is currently studying Economics for Managers at Harvard Business School Online.
Current Role at Index Exchange
Michael Bradley serves as the Buyer Development Director at Index Exchange, a position he has held since 2021. In this role, he focuses on enhancing buyer relationships and optimizing programmatic media buying strategies. His work contributes to the overall effectiveness of programmatic advertising within the organization.
Previous Experience in Programmatic Advertising
Before joining Index Exchange, Michael Bradley accumulated significant experience in the programmatic advertising industry. He worked as a Demand Sales Manager DACH at FreeWheel from 2019 to 2021. Prior to that, he was a Publisher Manager at Teads.tv from 2017 to 2019 and a Trainee in Investment Management - Programmatic at Dentsu Aegis Network from 2016 to 2017. His roles have provided him with a comprehensive understanding of both sales and management aspects of the industry.
Educational Background
Michael Bradley is currently studying at Harvard Business School Online, focusing on Economics for Managers since 2023. He previously earned a Bachelor's Degree in Film & Media from Queen Margaret University, where he studied from 2010 to 2013. This educational background has equipped him with a strong foundation in media and advertising.
Expertise in Programmatic Media Buying
With over seven years of experience in the programmatic advertising sector, Michael Bradley has developed expertise in optimizing media buying strategies for both agencies and brands. His work primarily targets the DACH and CEE regions, where he applies his knowledge to enhance programmatic buying efficiency.
Background in Film and Media Studies
Michael Bradley transitioned from a focus on film and media studies to a career in programmatic media buying. This background has informed his approach to advertising, allowing him to leverage insights from media studies in his professional roles.