Robert Lawrence
About Robert Lawrence
Robert Lawrence is the Head of Product Marketing at Index Exchange, where he leads go-to-market planning and execution for the company's products. He has nearly 20 years of experience in the ad technology industry, having held various roles at AdTheorent prior to his current position.
Current Role at Index Exchange
Robert Lawrence serves as the Head of Product Marketing at Index Exchange, a position he has held since 2022. In this role, he leads a team responsible for all go-to-market planning and execution for the company's products. His focus is on enabling marketers to effectively reach consumers across various screens and ad formats, contributing to the growth of media owners' revenue.
Previous Experience at AdTheorent
Prior to his current role, Robert Lawrence worked at AdTheorent for several years, holding multiple positions. He served as Vice President of Product Marketing from 2021 to 2022, where he oversaw product marketing strategies. Before that, he was Senior Director of Product Marketing from 2017 to 2021 and Director of Strategy from 2015 to 2017. His tenure at AdTheorent spanned nearly six years, during which he played a significant role in shaping the company's marketing initiatives.
Educational Background
Robert Lawrence earned a Bachelor of Arts in Political Science and a Bachelor of Business Administration in Marketing from the College of William & Mary. He further enhanced his expertise by obtaining the Product Marketing Certified - Core credential from the Product Marketing Alliance. This educational foundation supports his nearly 20 years of experience in the ad technology industry.
Early Career at Spark Foundry
Robert Lawrence began his career at Spark Foundry, where he worked as an Activation Associate from 2011 to 2013 in the Greater New York City Area. This early experience in the advertising sector contributed to his understanding of media activation and strategy, laying the groundwork for his subsequent roles in product marketing and strategy.
Industry Experience
With nearly 20 years of experience in the ad technology industry, Robert Lawrence has developed a comprehensive understanding of product marketing and strategy. His career trajectory reflects a consistent focus on helping media owners grow revenue by facilitating effective marketing strategies that reach consumers across various platforms.