Sally Gao
About Sally Gao
Sally Gao is a Quality Assurance Specialist at Index Exchange, where she has worked since 2019. With over eight years of experience in digital advertising, she has held various roles in the industry, including positions at Index Exchange and other organizations.
Work at Index Exchange
Sally Gao has been a Quality Assurance Specialist at Index Exchange since 2019, contributing to the Exchange Quality team in Toronto, Ontario. Her role involves utilizing Salesforce to vet inventory from publishers, ensuring high standards in ad quality. Prior to her current position, she held several roles at Index Exchange, including Specialist in Ad Quality from 2015 to 2017, Senior Specialist in Ad Quality from 2017 to 2019, and Demand Services Trafficker from 2013 to 2015. Throughout her tenure, she has led and supported projects that align with the strategic vision of the company.
Education and Expertise
Sally Gao studied at Ryerson University, where she earned a Bachelor of Journalism (B.Journ) degree from 2006 to 2010, focusing on Broadcast Journalism. She furthered her education at the University of Toronto, obtaining a Post-Graduate Certificate in Project Management in 2019. With over eight years of experience in digital advertising and online media, she possesses expertise in programmatic advertising and real-time bidding, which are essential components of her work in the advertising industry.
Background
Before joining Index Exchange, Sally Gao gained diverse experience in various roles. She worked as a Survey Assistant at the Workplace Safety and Insurance Board (WSIB) for seven months in 2012. Additionally, she served as a Content Writer at Resume Target Inc from 2010 to 2011 and completed a Research Internship at Bell Media for two months in 2009. She also worked as a Client Services Assistant at MediaNet® from 2012 to 2013, further enhancing her skills in client relations and support.
Career Progression
Sally Gao's career in digital advertising began with her role as a Demand Services Trafficker at Index Exchange from 2013 to 2015. She then transitioned to a Specialist in Ad Quality, where she worked until 2017. Following this, she advanced to Senior Specialist in Ad Quality until 2019, when she assumed her current position as Quality Assurance Specialist. This progression reflects her growing expertise and commitment to maintaining high standards in ad quality within the industry.