Ikita Pokharna
About Ikita Pokharna
Ikita Pokharna is a Marketing Manager at the Indian School of Hospitality in Gurugram, Haryana, India, with a background in tourism and travel services management and economics.
Work at Indian School of Hospitality
Ikita Pokharna serves as the Marketing Manager at the Indian School of Hospitality, a role she has held since 2021. In this position, she is responsible for managing the overall communication strategy of the institution, ensuring that messaging is consistent across all platforms. Additionally, she has played a significant role in the rebranding efforts of the Indian School of Hospitality, aimed at enhancing its market presence. Her responsibilities also include developing and implementing creative marketing campaigns that align with the school's branding and positioning strategy.
Education and Expertise
Ikita Pokharna holds a Master of Business Administration (MBA) in Tourism and Travel Services Management from the Indian Institute of Tourism and Travel Management, which she completed in 1970. She also earned a Bachelor of Science (BS) in Economics from SOAS University of London, also in 1970. Her educational background provides her with a strong foundation in both tourism management and economic principles, which she applies in her marketing role.
Previous Work Experience
Prior to her current role, Ikita Pokharna worked at FCM Travel Solutions India as a Marketing professional from 2018 to 2020, where she contributed to various marketing initiatives in the Mumbai Area. She also held the position of Key Account Manager at E3 Events for a brief period in 2018, working in the New Delhi Area. These roles have equipped her with diverse marketing skills and experience in different sectors within the travel and hospitality industry.
Contributions to Marketing Strategy
In her capacity as Marketing Manager at the Indian School of Hospitality, Ikita Pokharna has been instrumental in developing and implementing marketing strategies that align with the institution's goals. Her efforts in rebranding and communication strategy have been pivotal in enhancing the visibility and appeal of the school in a competitive market. She focuses on creating campaigns that resonate with the target audience and reflect the institution's values and mission.