Yashika Arora
About Yashika Arora
Yashika Arora is a Manager of Digital Marketing with over nine years of experience in the field, currently working at Indus Valley Partners in Bengaluru, India. She has held various roles in digital marketing and marketing operations across multiple companies and possesses advanced degrees in both Animation & Visual Effects and Business Administration.
Current Role at Indus Valley Partners
Yashika Arora serves as the Manager of Digital Marketing at Indus Valley Partners, a position she has held since 2021. In this role, she focuses on developing and implementing digital marketing strategies that enhance brand visibility and engagement. Her responsibilities include overseeing digital campaigns, optimizing online content, and analyzing performance metrics to drive marketing effectiveness.
Previous Experience in Digital Marketing
Before joining Indus Valley Partners, Yashika Arora worked as a Senior Digital Marketing Specialist at Epicor from 2015 to 2021 in Bengaluru, India. Her earlier roles include Marketing Operations Specialist at Verint in Santa Clara, United States, and Account Executive at Globial in Sunnyvale, United States. Additionally, she was a Marketing Specialist at KANA Software in California for a brief period in 2014.
Educational Background
Yashika Arora has a diverse educational background with a focus on marketing and design. She earned a Master of Fine Arts (MFA) in Animation & Visual Effects from the Academy of Art University. She also holds a Master of Business Administration (MBA) in Marketing/Marketing Management from Silicon Valley University. Her undergraduate studies include a Bachelor of Business Administration (BBA) and Textile Designing from Banasthali Vidyapith. Additionally, she studied Design for Digital Experience at the National Institute of Design.
Digital Marketing Expertise
Yashika Arora has over nine years of experience in digital marketing, specializing in Search Engine Optimization (SEO) and Social Media. Her expertise extends to A/B Testing and ROI Analysis, which are essential for optimizing marketing strategies. She possesses skills in Web Content Management and Customer Engagement, contributing to enhanced brand awareness and customer interaction.
Skills in Digital Marketing Strategy
Yashika Arora has a strong background in Search Engine Marketing (SEM) and Paid Search, which are integral components of her digital marketing strategy. Her ability to analyze performance data and implement effective marketing campaigns has contributed to her success in driving sales gains and improving overall marketing performance.