Anu Raj
About Anu Raj
Anu Raj serves as the Senior Vice President and Head of Marketing (Assets, Corporate & CSR) and Head of Corporate Communications at IndusInd Bank, with extensive experience in brand strategy and marketing communications. He has held key marketing roles at Aditya Birla Health Insurance Company and Deutsche Bank, demonstrating a strong ability to connect with customers and drive revenue growth.
Current Role at IndusInd Bank
Anu Raj holds the position of Senior Vice President, Head Marketing (Assets, Corporate & CSR) & Head Corporate Communications at IndusInd Bank. She has been with the bank since 2017, contributing to its marketing strategies and corporate communications for over seven years. In this role, she focuses on enhancing brand visibility and customer engagement through innovative marketing initiatives.
Previous Experience at Deutsche Bank
Anu Raj worked at Deutsche Bank in various capacities from 2006 to 2011. She served as Head of Marketing for Credit Cards from 2006 to 2009 and then as Head of Marketing for Retail Banking from 2009 to 2011. Her experience at Deutsche Bank involved developing marketing strategies that catered to diverse banking products.
Education and Expertise
Anu Raj earned a Bachelor's degree in Commerce (Hons) from Calcutta University, Kolkata. With over two decades of experience, she specializes in brand strategy management, marketing communications, and digital marketing. Her expertise encompasses new product launch campaigns and a deep understanding of the evolving consumer landscape.
Achievements in Marketing
Anu Raj is recognized for her ability to create brand salience and establish customer connections that drive long-term revenue. She has successfully implemented innovative marketing initiatives utilizing both digital and traditional media channels, contributing to market impact and expansion.
Current Role at Aditya Birla Health Insurance
Since 2022, Anu Raj has been serving as the Chief Marketing Officer at Aditya Birla Health Insurance Company Limited in Mumbai. In this role, she continues to leverage her marketing expertise to enhance brand positioning and customer engagement within the health insurance sector.