Chanpreet Kaur
About Chanpreet Kaur
Chanpreet Kaur serves as the Deputy Vice President of Client Engagement at Indusind Bank, where she has worked since 2016. She specializes in digital marketing strategies and enhancing customer journeys through technology.
Work at IndusInd Bank
Currently, Chanpreet Kaur serves as the Deputy Vice President of Client Engagement at IndusInd Bank, a position she has held since 2016. In this role, she focuses on enhancing the online purchase journey and reducing incomplete sales. Prior to her current position, she worked as an Assistant Vice President at IndusInd Bank for one year, starting in 2015. Her responsibilities include overseeing client engagement strategies and implementing digital marketing initiatives to improve customer interactions.
Education and Expertise
Chanpreet Kaur earned her Master of Business Administration from the University Business School at Punjab University, completing her studies from 2007 to 2009. She also holds a Bachelor of Technology degree from Chandigarh Engineering College, where she studied from 2003 to 2007. Her academic background supports her expertise in setting up new business processes and collaborating with creative and digital agencies. Additionally, she specializes in technology enhancements aimed at improving the customer journey.
Previous Work Experience
Before joining IndusInd Bank, Chanpreet Kaur held various positions in the marketing sector. She worked at Aviva in London as a Senior Marketing Manager from 2013 to 2015 and previously as a Manager - Cross Sell from 2011 to 2013. In India, she was employed at Max Life Insurance Company Limited, where she served as an Assistant Manager in Customer Marketing from 2010 to 2011 and as a Management Trainee in Marketing from 2009 to 2010. These roles provided her with extensive experience in digital marketing strategies, including PPC, search, display, re-marketing, and affiliate marketing.
Specialization in Digital Marketing
Chanpreet Kaur has a strong focus on digital marketing strategies, particularly in lead acquisition. She handles various aspects of digital marketing, including pay-per-click (PPC) advertising, search engine marketing, display advertising, re-marketing, and affiliate marketing. Her domain expertise extends to Cross Sell and Repeat Purchase campaigns, as well as customer communication through email and SMS. This specialization allows her to effectively engage customers and enhance their overall experience.