Sejal Shethia
About Sejal Shethia
Sejal Shethia is the Head of Co-Brand Credit Cards at IndusInd Bank, a position she has held since 2022. She has extensive experience in marketing and brand management, having worked at various financial institutions and studied management and marketing at Mumbai University and K.J. Somaiya Institute.
Current Role at IndusInd Bank
Sejal Shethia serves as the Head of Co-Brand Credit Cards at IndusInd Bank, a position she has held since 2022. Based in Mumbai, Maharashtra, she oversees the development and management of co-branded credit card products. Her role involves strategic partnerships and enhancing customer engagement through innovative credit solutions.
Previous Experience in Marketing
Before joining IndusInd Bank, Sejal worked at HSBC in various marketing roles. She served as Vice President of Marketing from 2018 to 2021, followed by a role as Vice President of Digital and Fintech Partnerships from 2021 to 2022. Her experience at HSBC contributed to her expertise in digital marketing and partnership strategies.
Career Progression in Banking
Sejal's career in the banking sector includes significant roles at Axis Bank and HDFC Bank. At Axis Bank, she was a Senior Brand Manager from 2014 to 2017, focusing on brand strategy and market positioning. Subsequently, she worked at HDFC Bank as a Senior Product Manager for Digital Acquisition and Dealer Cards from 2017 to 2018.
Educational Background
Sejal Shethia holds a Master's degree in Management Studies with a focus on Marketing from Mumbai University. She also earned an MBA in Marketing from K.J. Somaiya Institute of Management Studies and Research, where she studied from 2007 to 2009. Additionally, she completed her Bachelor of Commerce at R.A. Podar College of Commerce and Economics, Mumbai University.
Early Career and Brand Management
Sejal began her career at Interface Communications – Draft FCB ULKA as an Account Supervisor from 2009 to 2013. She then transitioned to Vyas Giannetti Creative as a Brand Partner from 2013 to 2014. These early roles provided her with foundational experience in brand management and client relations.