Vineet Kumar
About Vineet Kumar
Vineet Kumar serves as the Vice President of Digital Marketing at IndusInd Bank, where he has been employed since 2022. He has extensive experience in digital marketing, having previously held senior roles at YES BANK and other organizations, where he implemented marketing strategies and utilized various marketing tools.
Work at IndusInd Bank
Vineet Kumar currently serves as Vice President of Digital Marketing at IndusInd Bank, a position he has held since 2022. In this role, he is responsible for leading digital marketing initiatives and strategies to enhance customer engagement and drive growth. His work involves collaborating with various teams to implement effective marketing campaigns that align with the bank's objectives.
Previous Experience at YES BANK
Before joining IndusInd Bank, Vineet Kumar worked as Senior Vice President of Digital Marketing at YES BANK from 2021 to 2022. During his tenure in Mumbai, he focused on implementing marketing technology strategies to manage customer drop-off across multiple touchpoints in the direct-to-consumer journey. He developed multi-channel marketing strategies specifically tailored for eCommerce platforms.
Digital Marketing Leadership Roles
Vineet Kumar has held several key positions in digital marketing throughout his career. He was Digital Marketing Lead at AlertEnterprise from 2011 to 2013 and later founded Web Solution Lab, where he served as Digital Head from 2013 to 2015. He also worked as Digital Marketing Manager at LoveVivah.com Matrimony from 2016 to 2019 and as Digital Marketing professional at Clix Capital from 2019 to 2021.
Education and Expertise
Vineet Kumar holds a Bachelor of Science in Mathematics from R.S.M (P.G) College Dhampur, which he completed from 2003 to 2006. He further pursued a Master of Business Administration (MBA) in Marketing from the Institute of Management Technology, Ghaziabad, graduating in 2012. His educational background provides a strong foundation for his expertise in digital marketing and strategy development.
Marketing Tools and Strategies
Vineet Kumar utilizes a diverse range of marketing tools to enhance digital marketing efforts. His proficiency includes platforms such as SEOMOz, Basecamp, Netcore's Smartech, Taboola, Appsflyer, Semrush, Hootsuite, Adobe Campaign Manager, and Adobe Analytics. He has developed and executed online marketing roadmaps for both startups and large enterprises, showcasing his ability to adapt strategies to various business needs.