Aniebietabasi Ufia
About Aniebietabasi Ufia
Aniebietabasi Ufia is a Media Performance Analyst at InEvent in Atlanta, Georgia, and the Founder of Kolo Lagos in Nigeria. With a background in digital marketing and media studies, Ufia specializes in SEO strategies and campaign performance analysis.
Work at InEvent
Aniebietabasi Ufia has been serving as a Media Performance Analyst at InEvent since 2021. Based in Atlanta, Georgia, Ufia focuses on analyzing media performance to optimize marketing strategies. This role involves utilizing various analytical tools to assess campaign effectiveness and ensure alignment with business objectives.
Founder of Kolo Lagos
Ufia is the Founder of Kolo Lagos, a position he has held since 2018. Operating from Lagos, Nigeria, he leads the organization in its mission to enhance media performance and marketing strategies. His entrepreneurial efforts contribute to the local media landscape by implementing innovative solutions.
Education and Expertise
Ufia earned a Bachelor of Arts (B.A.) in Mass Communication/Media Studies from the University of Lagos, completing his studies from 2015 to 2018. His educational background provides a solid foundation for his expertise in media analysis and digital marketing, particularly in SEO strategies and content marketing.
Previous Experience in Digital Marketing
Before his current roles, Ufia worked as a Digital Marketing Specialist at Webcoupers from 2018 to 2020. He also held the position of Marketing and Communications Executive at ICIT SOLUTIONS NIGERIA from 2020 to 2021. His experience includes developing reporting templates for campaign performance analysis and conducting campaign audits.
Professional Networking and Campaign Auditing
Ufia engages in networking with media owners and consultants to identify optimal paid media investment opportunities. He conducts campaign auditing to ensure that marketing campaigns meet contractual obligations and perform effectively, utilizing tools such as Hubspot and Google Analytics for comprehensive analysis.