Deana Rich
About Deana Rich
Deana Rich is the Co-CEO and Co-Founder of Infinicept and President of Deana Rich Consulting, Inc., with extensive experience in the payments industry.
Company
Deana Rich is the Co-CEO and Co-Founder of Infinicept, a SaaS-based software company founded in 2014. Infinicept enables Payment Facilitators to become operational quickly, helping businesses streamline their payment processes. Based in Denver, Colorado, Infinicept provides advanced technological solutions to the payments industry, focusing on underwriting, risk monitoring, and information security.
Title
Deana Rich holds multiple prominent positions. She is the Co-CEO and Co-Founder of Infinicept and also serves as the President of Deana Rich Consulting, Inc. Her leadership roles are instrumental in driving both companies forward in the payments industry.
Career Background
Deana Rich has an extensive background in the payments industry. She began her career at iPayment Technologies, Inc. as Vice President Operations from 1999 to 2001. She then worked as Director of Merchant Relations at Jettis, Inc. from 2001 to 2004. Following this, she served as a Senior Associate at The Strawhecker Group from 2004 to 2012. Deana founded Rich Consulting in 2004 and has been providing strategic business analysis and industry insights since then.
Education and Expertise
Deana Rich studied Economics at UCLA, earning a Bachelor of Arts degree. She has over two decades of experience in the payments industry, focusing on underwriting, risk monitoring, information security, compliance, and industry regulations. Her expertise extends to understanding potential litigation issues in the acquiring industry and providing strategic consulting services.
Professional Affiliations and Roles
Deana Rich is a founding member and former president of the Merchant Acquirers’ Committee (MAC). She currently chairs the Electronic Transactions Association (ETA) Payment Facilitator Committee and is a member of Chief, a network focused on connecting and supporting women executive leaders. These roles highlight her influence and active participation in shaping industry standards and supporting women in leadership roles.