Thu Sokol
About Thu Sokol
Thu Sokol is the Director of Marketing at Infinicept in the Denver Metropolitan Area, with extensive experience in marketing roles across various companies including Adobe and Cisco.
Company
Thu Sokol is currently the Director of Marketing at Infinicept. Based in the Denver Metropolitan Area, Infinicept is known for having a significant presence in the market.
Title
Thu Sokol holds the title of Director of Marketing at Infinicept. This role involves overseeing various marketing initiatives and strategies.
Education and Expertise
Thu Sokol earned a Bachelor of Science in Business Administration with a focus on Marketing from California Polytechnic State University-San Luis Obispo, completing her studies in 2000. She has since accumulated substantial experience in marketing roles spanning diverse companies and industries.
Background
Thu Sokol's career began at Sharper Impressions, Inc., where she worked as a Production Artist & Sales Assistant from 2000 to 2001. She then worked in various capacities, including Account Executive roles at Marketing Drive and Grey Group, and Marketing positions at Cisco, Adobe, and other companies, gaining extensive experience in marketing operations, project management, and engagement marketing. Her tenure at Infinicept includes positions as Senior Marketing Manager and Director of Marketing.
Achievements at Infinicept
During her time at Infinicept, Thu Sokol achieved a 55% year-over-year increase in deal creation. She designed and implemented a lead funnel process and lead flow rules, led the MarTech stack strategy, managed the marketing budget, and developed brand templates to build a strong brand identity. Additionally, she executed campaigns, managed social media, and optimized digital ads. She also defined key marketing performance metrics and provided data-based recommendations.