Keerthi Balu
About Keerthi Balu
Keerthi Balu is a Lead Analyst in the automotive sector at Infiniti Research Ltd., where he manages program delivery for automotive projects. With a background at Ford Motor Company and advanced degrees in mechanical engineering and business administration, he possesses expertise in connected cars, program management, and market research.
Work at Infiniti Research
Keerthi Balu has served as the Lead Analyst - Automotive at Infiniti Research Ltd. since 2017. In this role, he manages both offshore and onsite program delivery for various automotive projects. His responsibilities include conducting industry trend analysis and providing competitive insights specific to automotive markets. He has developed a comprehensive understanding of global product development systems and automotive program requirements, which enhances his effectiveness in this position.
Previous Experience at Ford Motor Company
Before joining Infiniti Research, Keerthi Balu worked at Ford Motor Company for a total of seven years. He held the position of Senior Designer from 2010 to 2015, where he contributed to automotive design projects. Following this role, he served as an Associate Engineer from 2015 to 2017, further developing his expertise in the automotive sector. His experience at Ford provided him with valuable insights into product development and engineering processes.
Education and Expertise
Keerthi Balu holds a Bachelor’s Degree in Mechanical Engineering, which he earned from 2006 to 2010. He further advanced his education by obtaining a Master of Business Administration (M.B.A.) from the Indian Institute of Management, Tiruchirappalli, from 2013 to 2016. His educational background supports his expertise in connected cars, automotive product planning, and program management within the automotive industry.
Skills in Program Management and Market Research
Keerthi Balu possesses strong skills in program management and market research, which are essential for success in the automotive industry. He is experienced in training and enabling new team members, ensuring that they are well-equipped to contribute to automotive projects. His capabilities also include product data management and deployment schedule planning, which are critical for effective project execution.
Industry Knowledge and Commercial Awareness
Keerthi Balu demonstrates a solid understanding of industry trends and competitive dynamics within the automotive sector. His ability to conduct industry trend analysis allows him to provide valuable insights that inform strategic decision-making. Additionally, his commercial awareness and business acumen contribute to his effectiveness in navigating the complexities of the automotive market.