Grant Swanson
About Grant Swanson
Grant Swanson serves as the VP of Marketing at InfinyOn Inc., bringing extensive experience in demand generation and marketing automation from various high-growth startups. He has a proven track record of driving significant growth, having been involved in three successful exits and one IPO throughout his career.
Current Role at InfinyOn
Grant Swanson serves as the Vice President of Marketing at InfinyOn Inc., a position he has held since 2021. Based in the San Francisco Bay Area, he is responsible for leading the marketing strategy and initiatives for the company. His expertise in marketing automation and CRM supports his efforts to drive growth and enhance the company's market presence.
Previous Experience in Marketing
Prior to his current role, Grant Swanson held various marketing positions across multiple companies. He worked as a Configuration Analyst at Ciena from 1999 to 2003, then transitioned to iWatt as a Marketing Analyst from 2003 to 2007. He continued to build his career at Gigamon as Marketing Manager from 2008 to 2013, followed by a role as Sr. Marketing Manager at Trustwave from 2013 to 2015. He then served as Head of Demand Generation at Avi Networks from 2015 to 2018, and later as Director of Global Demand Generation and Marketing Operations at Yotascale in 2018-2019. His most recent position before InfinyOn was as Sr. Director of Demand Generation at DataStax from 2020 to 2021.
Educational Background
Grant Swanson earned his Bachelor's degree from San Francisco State University, where he studied from 1997 to 1999. This educational foundation has contributed to his extensive career in marketing and demand generation across various technology companies.
Expertise and Specializations
Grant possesses expertise in marketing automation and CRM, which has been vital in his roles at high-growth startups. He specializes in metrics-based demand generation, enabling him to drive significant growth and achieve successful outcomes. His experience includes playing a key role in the successful acquisition of Avi Networks by VMware, showcasing his ability to build effective demand generation strategies.
Contributions and Thought Leadership
In addition to his professional roles, Grant Swanson writes opinion pieces on real-time data trends and technologies. He has discussed the advantages of InfinyOn Cloud over competing platforms like Kafka and RabbitMQ, and he has contributed to conversations about accelerating the real-time economy. His insights reflect his deep understanding of the industry and its evolving landscape.