Alma Asinobi
About Alma Asinobi
Alma Asinobi is a Marketing Copywriter with a background in content strategy and storytelling, particularly for non-profit organizations and tech startups. She has held various roles in companies such as Lazerpay, StoryX, Cowrywise, and Kwara, and is currently employed at Influitive in Toronto, Canada.
Work at Influitive
Alma Asinobi currently holds the position of Marketing Copywriter at Influitive, a role she has been in since 2023. Based in Toronto, Ontario, Canada, she focuses on creating compelling marketing content that aligns with the company's objectives. Her work involves crafting narratives that resonate with target audiences, enhancing brand engagement and communication.
Previous Experience in Marketing and Content Creation
Before joining Influitive, Alma Asinobi accumulated extensive experience in marketing and content creation. She served as a UX Copywriter at Lazerpay for two months in 2022, where she contributed to user experience through effective copy. As the Founder and Content Lead at StoryX from 2018 to 2023, she led content strategies in Lagos, Nigeria. Additionally, she worked as a Strategist in Content Marketing at Cowrywise for two years, focusing on developing marketing strategies. Her role as Manager of Content Marketing at Kwara lasted five months in Berlin, Germany.
Education and Expertise
Alma Asinobi has a strong educational background in architecture and project management. She earned a Bachelor of Science in Architecture from Covenant University, completing her studies in 2018. She continued her education at the same institution, obtaining a Master of Science in Architecture in 2020. Additionally, she pursued a Graduate Certificate in Project Management at Fanshawe College, which she completed in 2022.
Focus on Storytelling and Non-Profit Communications
Alma Asinobi emphasizes the importance of storytelling in her work, particularly for non-profit organizations and tech startups. She believes that brands can drive adoption through their unique voices and that collective human voices can inspire action toward meaningful causes. This focus informs her approach to content creation and marketing strategies.