Deena Zenyk
About Deena Zenyk
Deena Zenyk is the Head of the Center of Excellence at Influitive, where she has worked since 2015. She has a diverse background in education, customer advocacy, and journalism, with previous roles at Smart Technologies and the University of Calgary.
Current Role at Influitive
Deena Zenyk serves as the Head of the Center of Excellence at Influitive, a position she has held since 2017. In this role, she focuses on enhancing customer marketing and advocacy strategies. Additionally, she has been working as a Principal Strategic Consultant in customer marketing and advocacy since 2015. Her extensive experience in customer advocacy and marketing positions her as a key contributor to the company's initiatives.
Previous Experience at Smart Technologies
Deena Zenyk has a significant history with Smart Technologies, where she held multiple roles from 2005 to 2015. She started as a Copywriter in the education sector, then transitioned to a Customer Advocacy Programs Specialist for North America. She later advanced to Senior Customer Advocacy Programs Specialist and ultimately became the Senior Advocate Marketing Manager for Education. Her work focused on developing and implementing customer advocacy programs.
Academic Background
Deena Zenyk completed her Bachelor’s degree at Kwantlen Polytechnic University from 1999 to 2003. She furthered her education at the University of Calgary, where she earned a Master of Arts degree between 2003 and 2007. Her academic background has provided her with a solid foundation for her professional career in communications and marketing.
Teaching and Research Experience
Deena Zenyk has experience in academia, having worked at the University of Calgary in various capacities. She served as a Teaching Assistant in Professional and Technical Communications in 2003 and later as an Instructor at the Effective Writing Centre from 2004 to 2005. Additionally, she was a Research Associate for a project titled 'At Home with the Internet' in 2004. These roles contributed to her expertise in effective communication.
Freelance Journalism
Deena Zenyk worked as a freelance journalist for The Georgia Straight from 2000 to 2011. During this period, she developed her writing and reporting skills, contributing to her overall proficiency in communication. This experience complements her roles in marketing and advocacy, where clear and effective communication is essential.