Sofía Navarro Fernández
About Sofía Navarro Fernández
Sofía Navarro Fernández is a Project Manager with extensive experience in public relations and influencer marketing, currently working at Influur since 2023. She has a background in fashion and lifestyle brands, having held various roles in notable companies such as Momiji Beauty and BBVA.
Current Role at Influur
Sofía Navarro Fernández currently serves as a Project Manager at Influur, a position she has held since 2023. Her role involves overseeing project execution and ensuring effective communication between stakeholders. She works remotely from Ciudad de México, México, contributing to the company's objectives in the influencer marketing space.
Previous Experience at Momiji Beauty
Before joining Influur, Sofía worked at Momiji Beauty as Coordinadora de relaciones públicas for five months in 2022. In this role, she focused on public relations, helping to enhance the brand's visibility in the beauty sector while based in Ciudad de México, México.
Experience at BBVA
Sofía spent five years at BBVA as Ejecutiva en Eventos y Relaciones Públicas from 2016 to 2021. Her responsibilities included managing events and public relations efforts, which contributed to the bank's engagement with clients and the community in Ciudad de México.
Education and Expertise
Sofía studied at Haute Design Institute, where she earned a Licenciatura en Diseño y Producción de Moda. Her studies focused on Relaciones Públicas y Publicidad de Moda, completed between 2016 and 2019. She has developed expertise in establishing effective communication strategies for fashion and lifestyle brands.
Career in Influencer Marketing
Sofía has extensive experience in influencer marketing, having worked at Influye Agency in various roles. She served as PR & Influencer Marketing Senior for seven months in 2022 and as Talent Manager & Operations for eight months from 2021 to 2022. Her background includes maintaining digital communication with beauty, fashion, and entertainment brands for four years.