Nurul Asikin
About Nurul Asikin
Nurul Asikin is a Talent Acquisition Specialist at Infobip in Cyberjaya, Selangor, Malaysia, with extensive experience in recruitment and human resources across multiple companies and regions.
Professional Role and Responsibilities
Nurul Asikin currently works at Infobip as a Talent Acquisition Specialist in Cyberjaya, Selangor, Malaysia. In this role, she handles recruitment for multiple countries in the APAC region, including Malaysia, Vietnam, Singapore, and Sydney. She is responsible for developing and executing recruitment strategies tailored to the company's needs. Her duties include proactively sourcing potential candidates through various channels such as job portals, LinkedIn, contacts, and events, ensuring a smooth and positive candidate experience throughout the full cycle talent acquisition process. She also plays a key role in planning and executing onboarding programs for new employees and maintains data reports and performance metrics.
Previous Experience and Career Progression
Before joining Infobip, Nurul Asikin amassed diverse experience across various roles. She worked at Accenture as a Recruiting Senior Analyst from 2017 to 2021 in Malaysia, where she focused on recruitment processes. Prior to that, she was a Human Resources Assistant at Singtel from 2015 to 2017, also in Malaysia. Her earlier career includes a position as a Sales Executive at SDL Procosmic Sdn Bhd from 2010 to 2014. This varied background has equipped her with a robust understanding of HR and recruitment dynamics.
Educational Background
Nurul Asikin achieved a Bachelor's degree in Mass Communication/Media Studies from Universiti Utara Malaysia, where she studied from 2007 to 2010. Her academic background in mass communication has helped her develop strong communication skills, which are essential in her current role in talent acquisition.
Recruitment Strategy and Execution
One of Nurul Asikin's key responsibilities at Infobip is developing and executing effective recruitment strategies. She uses various channels such as job portals, LinkedIn, contacts, and events to proactively source potential candidates. Additionally, she ensures the recruitment process is smooth and positive for candidates, which includes offer negotiation, salary proposals, offer letters, and background checks. Her strategies are tailored to meet the specific needs of the company.
Internal and External HR Activities
Nurul Asikin also represents Infobip at internal and external events to support employer branding and build relationships with potential candidate communities. She handles people-related HR documentation and participates in internal HR team activities. Her role extends to maintaining data reports and performance metrics regularly, ensuring the recruitment processes align with business needs and compliance standards.