Safder Merchant
About Safder Merchant
Safder Merchant is the Regional Sales Leader for Pakistan - MENA at Infobip, with over 15 years of experience in sales leadership roles across various multinational companies.
Current Role at Infobip
Safder Merchant currently serves as the Regional Sales Leader for Pakistan - MENA at Infobip. He joined the company in March 2020, bringing over 15 years of experience in sales leadership. In this role, he is responsible for driving sales strategies, managing key accounts, and expanding Infobip's presence in the region.
Previous Roles at VMware
Before joining Infobip, Safder Merchant held significant positions at VMware. From 2017 to 2020, he was the Regional Head - Sales, Channels & Alliances for Nascent Markets & Vietnam – SEAK. Prior to that, he was the Regional Business Development Manager for NASCENT Markets from 2015 to 2017. During his tenure, he focused on expanding VMware's market reach and developing strategic partnerships in emerging markets.
Experience at Oracle
Safder Merchant worked at Oracle as the Senior Channel Sales Manager covering Pakistan & South Asia Growth Economies (West) from 2013 to 2015. In this role, he specialized in handling channel sales and fostering alliances to drive Oracle's growth in these high-potential markets.
Roles at IBM Pakistan
Safder Merchant has an extensive history with IBM Pakistan, where he served in various capacities over six years. From 2012 to 2013, he was the BPO Sales Leader for Pakistan & Afghanistan. Before that, he held roles including Distribution & Run Rate Sales Leader and Channel Sales Manager, focusing on business partner organization and distribution strategies.
Early Career and IT Management
In the early stages of his career, Safder Merchant worked at Unificare LLC as Manager IT from 2004 to 2005. He also held the position of Assistant Manager - Operations at the National Clearing Company of Pakistan Ltd for five months in 2005. These roles provided him with foundational experience in IT management and operations before transitioning into sales leadership.