Rancy Arora
About Rancy Arora
Rancy Arora is a Senior Executive in Research & Social Media Analytics and a Content Writer and Editor at InfoVision Inc. in Bengaluru, Karnataka, with a background in Electronics and Communications Engineering and extensive experience in consumer behavior analysis and content marketing.
Work at InfoVision
Rancy Arora has been employed at InfoVision Inc. since 2020, currently holding the position of Senior Executive in Research & Social Media Analytics, as well as serving as a Content Writer and Editor. In this role, she engages in brand promotion and content marketing, utilizing her expertise to analyze consumer conversations and market data. Her work contributes to data-driven business decisions, enhancing the company's marketing strategies.
Previous Experience in Content Writing
Before joining InfoVision, Rancy Arora worked as a Senior Content Writer at SDP Labs from 2017 to 2019 for two years in the Chandigarh Area, India. Prior to that, she was employed at Soft System Solution as a Content Writer from 2016 to 2017 for one year. Her experience in these roles helped her develop strong writing and editing skills, as well as a deep understanding of content marketing.
Education and Expertise
Rancy Arora earned her Bachelor's degree in Electronics and Communications Engineering from Swami Vivekanand Institute of Engineering & Technology, where she studied from 2011 to 2015. She also completed her early education at Little Flower Convent School. Her academic background supports her analytical skills, particularly in conducting both quantitative and qualitative research findings.
Research and Analytical Skills
Rancy Arora specializes in analyzing consumer behavior and market trends across various industries, including consumer packaged goods (CPG), retail, pharmaceuticals, and beauty brands. She possesses strong skills in competitive analysis and is adept at identifying market trends. Her ability to deliver consumer behavior insights aids in making informed, data-driven business decisions.