Katja Rische
About Katja Rische
Katja Rische is an Online Marketing Manager with extensive experience in communication and project management across various organizations in Germany. She has a strong interest in sustainable innovations and new technologies, which she integrates into her marketing strategies.
Work at INIT Group
Katja Rische has been serving as the Online Marketing Manager at INIT Group since 2022. In this role, she focuses on developing and implementing digital marketing strategies that align with the company's objectives. Her responsibilities include managing online campaigns, enhancing brand visibility, and engaging with target audiences through various digital platforms. Rische's strategic approach to online marketing is informed by her extensive experience in the field.
Previous Experience in Online Marketing
Before joining INIT Group, Katja Rische held several positions that contributed to her expertise in online marketing. She worked at IPG Automotive GmbH as a Communications Manager from 2017 to 2022, where she was responsible for managing internal and external communications. Prior to that, she served as an Online Editor and Social Media Manager at netzstrategen GmbH for seven months in 2015. Additionally, she worked at the Fraunhofer Institute for Systems and Innovation Research ISI from 2010 to 2015, where she held roles including Online Editor and PR/Social Media Manager.
Education and Expertise
Katja Rische studied Communication and Media Science at the University of Leipzig, where she earned her Magister Artium from 1995 to 2000. This academic background laid the foundation for her career in communications and marketing. Rische combines her educational expertise with practical experience, demonstrating a strong understanding of digital trends and technologies that shape the marketing landscape.
Background in Project Management
Rische has a solid background in project management, having worked as an Editor and Project Manager at Arthen Kommunikation from 2003 to 2008. During her five years there, she developed skills in coordinating projects and managing editorial content. Her experience in various roles has equipped her with a strategic mindset and the ability to work effectively under strict deadlines.
Interests and Professional Focus
Katja Rische has a keen interest in sustainable innovations, which she integrates into her professional projects. Her focus on new technologies and digital trends influences her communication and marketing strategies. Rische's ability to combine empathy with scientific curiosity informs her approach to engaging with clients and colleagues, enhancing team dynamics and fostering positive relationships.