Patrizia Hirsch
About Patrizia Hirsch
Patrizia Hirsch is a Human Resources Marketing Manager at INIT Group, where she has worked since 2013. She holds multiple degrees in business and tourism and has a strong background in marketing and event management.
Work at INIT Group
Patrizia Hirsch has been serving as the Human Resources Marketing Manager at INIT Group since 2013. In this role, she has developed and implemented marketing materials and strategies aimed at enhancing sales and customer engagement specifically in the DACH region. Her responsibilities include transitioning the company's marketing focus from traditional consumer branding to employer branding, which has improved talent recruitment and employee engagement. Hirsch has also organized significant events, including a record-breaking participation of 100 colleagues in the B2Run event.
Education and Expertise
Patrizia Hirsch holds multiple degrees in business and tourism. She studied European Business at the University of Lincoln, earning a Bachelor of Arts (B.A.) in 1999. She also obtained a Master's degree in International Tourism from the University of Deusto in 2001. Additionally, she completed a DUT in Marketing Techniques at Université Pierre Mendès-France (Grenoble II) and pursued another Master's degree in International Tourism at Université Savoie Mont Blanc from 1999 to 2001. This diverse educational background supports her expertise in marketing and human resources.
Previous Work Experience
Before joining INIT Group, Patrizia Hirsch worked at Optos as a Marketing Coordinator from 2012 to 2013 in Bruchsal. Prior to that, she held the position of Head of Development & Communication at Office de Tourisme de Colmar from 2002 to 2011, where she focused on tourism marketing and communication strategies. Her extensive experience in various marketing roles has contributed to her current success in human resources marketing.
Achievements in Marketing and Event Management
Patrizia Hirsch has a proven track record in marketing and event management. She played a key role in the application process for the Best Manager Award at the European Talents in Mobility, which resulted in a win for a colleague. Her experience includes organizing and supporting regional, national, and international events for the sales team in the DACH region, showcasing her ability to manage large-scale initiatives effectively.