Abby O'connor
About Abby O'connor
Abby O'Connor is a Senior Content Manager at INK Communications Co., specializing in data-driven storytelling and audience-centered content for B2B technology clients. She has a background in public relations and has worked in various roles, including account management and content creation, while earning multiple certifications in analytics and marketing.
Work at INK Communications
Abby O'Connor has been serving as the Senior Content Manager at INK Communications Co. since 2016. In this role, she has developed and executed an internal social media and blog strategy, enhancing the company's online presence. Abby applies an analytical approach to storytelling, utilizing data to inform content creation. She analyzes brand interactions using tools such as Google Analytics and Webmaster Tools, ensuring that marketing communications are research-driven. Her work includes crafting brand positioning and impactful content tailored for B2B technology clients.
Education and Expertise
Abby O'Connor graduated with a Bachelor's Degree in Public Relations from The University of Texas at Austin. Her educational background has equipped her with the skills necessary for effective brand messaging and audience-centered content creation. Abby is professionally certified in buyer persona development and holds a certification in Brandwatch analytics. Additionally, she is certified in the Think Wrong problem-solving methodology, which enhances her strategic approach to content management.
Background
Before her current role, Abby O'Connor gained valuable experience in various positions. She worked as a Communications Intern at Girlstart from 2014 to 2015, where she contributed to communication strategies. Following that, she served as a Content Creation Intern at Golden Arm Media for two months in 2015. Abby also held the position of Account Manager at Texas Tower PR from 2015 to 2016, where she managed client accounts and developed marketing strategies.
Achievements
Abby O'Connor has received recognition for her work, including earning a Platinum MarCom Award for her audience research project with Whole Foods Market 365. She has developed integrated marketing campaigns focused on critical topics such as decarbonization, renewable energy, electrification, and resilience. Her contributions to marketing communications programs are informed by research, demonstrating her commitment to effective content strategy.