Kim Mackley
About Kim Mackley
Kim Mackley's Title as VP, Content and Strategy
Kim Mackley serves as the Vice President of Content and Strategy. In this role, she leads various initiatives aimed at enhancing content planning and marketing research. Her responsibilities include overseeing the development and execution of comprehensive content strategies and ensuring alignment with marketing objectives.
Kim Mackley's Education Background
Kim Mackley is a proud Buckeye, holding a Bachelor of Arts in Journalism from The Ohio State University. She furthered her education by earning a Master of Arts in Liberal Arts from the University of Pennsylvania. Her academic background provides a strong foundation for her work in content strategy and marketing research.
Kim Mackley's Expertise in Strategic Content Planning
Specializing in strategic content planning and marketing research, Kim Mackley excels in audience discovery and messaging. She applies her knowledge to uncover insights worth sharing, enhancing the impact and relevance of the content produced by her team. Her strategic approach ensures effective communication with target audiences.
Kim Mackley's Leadership in Content Development
Kim Mackley leads a talented team of writers, guiding them in the creation of engaging and impactful content. Her unique point of view and sense of humor are integral to her problem-solving approach, helping to foster creativity and innovation within her team. Under her leadership, the team consistently delivers high-quality content that meets strategic objectives.