Vanessa Villescas
About Vanessa Villescas
Vanessa Villescas is a Senior Digital Strategist at INK Communications Co. in Austin, Texas, where she has worked since 2021. She specializes in creating integrated marketing campaigns targeting millennials and has a background in mass communication and advertising.
Work at INK Communications
Vanessa Villescas has served as a Senior Digital Strategist at INK Communications Co. since 2021. Based in Austin, Texas, she has contributed to the company's digital marketing efforts for three years. In her role, she specializes in creating integrated marketing campaigns that effectively target millennials through various channels, including digital, experiential, and outdoor media.
Education and Expertise
Vanessa Villescas holds a Master of Arts (MA) in Mass Communication and a Bachelor of Science (BS) in Advertising from Texas State University. Additionally, she studied General Studies at The University of Texas at San Antonio. Her educational background provides her with a solid foundation in communication strategies and advertising principles, enhancing her expertise in digital marketing.
Background
Before her current position, Vanessa Villescas gained diverse experience in various roles. She worked as a Social Media Manager at Texas State University from 2016 to 2021, where she managed the university's online presence. Earlier, she served as an Art Direction Intern at Bromley Communications in 2011 and as a Customer Experience Manager at Gap Inc./Banana Republic from 2012 to 2016.
Achievements
Vanessa played a significant role in developing a media plan valued at $10 to $15 million for the National Student Advertising Competition, which resulted in a 3rd place finish in the regional competition. This achievement highlights her capability in strategic planning and execution within the advertising sector.
Previous Experience
In addition to her work at INK Communications, Vanessa has held various positions that contributed to her professional development. She worked as an Account Executive for the American Advertising Federation's National Student Advertising Competition from 2016 to 2017 and completed an internship as an Art Guide at The McNay Art Museum from 2009 to 2011.