Michelle Kim
About Michelle Kim
Michelle Kim serves as the VP of Growth at Inkitt, where she has worked since 2022. She has extensive experience in marketing, having held various positions at Match Group and other companies over the past 16 years.
Current Role at Inkitt
Michelle Kim serves as the Vice President of Growth at Inkitt, a position she has held since 2022. In this role, she focuses on driving user engagement and expanding the company's market presence. Based in Los Angeles, California, she leverages her extensive experience in marketing and user acquisition to implement growth strategies that align with Inkitt's objectives.
Previous Experience at Inkitt
Prior to her current role, Michelle Kim worked at Inkitt as the Director of User Acquisition for a period of four months in 2022. During this time, she was responsible for developing and executing strategies to enhance user acquisition efforts, contributing to the company's growth initiatives in the competitive publishing industry.
Career Background in Marketing
Michelle Kim has a robust background in marketing, having worked at Match Group in various capacities. She served as the Associate Manager of Online Marketing from 2011 to 2014, and later held the position of Senior Marketing Manager from 2017 to 2021. Her roles involved managing marketing strategies and campaigns to drive user engagement and retention across multiple platforms.
Education and Expertise
Michelle Kim earned a Bachelor of Science in Business Administration with a focus on Marketing from Carnegie Mellon University - Tepper School of Business. This educational foundation has equipped her with the skills necessary to excel in marketing and growth roles, particularly in user acquisition and digital marketing strategies.
Experience at Other Companies
In addition to her roles at Inkitt and Match Group, Michelle Kim has held positions at other organizations. She worked as the Head of User Acquisition at Common Sense Networks for seven months in 2021-2022, and as a Partner Technology Manager at Yodle from 2007 to 2011. These experiences have contributed to her comprehensive understanding of user acquisition and marketing dynamics.