Laurie J.
About Laurie J.
Laurie J. is a Senior Manager of Marketing Operations at Inkling, with a diverse background in marketing roles across various companies. She has expertise in marketing technology and advocates for the inclusion of operations in strategic decision-making to drive revenue growth.
Current Role at Inkling
Laurie J. serves as the Senior Manager of Marketing Operations at Inkling since 2022. In this role, she focuses on aligning marketing operations with strategic decision-making to support revenue outcomes. Her responsibilities include building automated business processes that enhance collaboration among go-to-market (GTM) teams, aiming for predictable revenue growth. Laurie operates in a remote capacity, allowing her to leverage her expertise in marketing technologies effectively.
Previous Experience in Marketing Operations
Laurie J. has a diverse background in marketing operations, having worked in various roles across multiple organizations. She was a Marketing Coordinator at Sage from 2014 to 2016, followed by positions at Kaufman Hall as a Marketing Automation Specialist and Senior Marketing Automation Specialist from 2018 to 2020. Additionally, she held roles at Egnyte as Marketing Automation Manager and Senior Marketing Automation Manager in 2021 and worked as a Marketing Technologist at New Relic, Inc. from 2020 to 2021.
Educational Background
Laurie J. studied at Portland Community College, where she earned an Associate's degree. This educational foundation has supported her career in marketing operations and technology, enabling her to leverage various marketing tools effectively.
Expertise in Marketing Technologies
Laurie J. possesses expertise in utilizing a wide range of marketing technology tools. Her proficiency includes platforms such as HubSpot, Marketo, Salesforce, Google Analytics, and account-based marketing (ABM) tools. This skill set allows her to drive marketing and sales efforts effectively, contributing to the overall success of the organizations she has worked with.
Advocacy for Operations in Strategic Decision-Making
Laurie J. advocates for the inclusion of operations in strategic decision-making processes. She believes that integrating operations into these discussions can enhance revenue generation. Her approach emphasizes collaboration and continuous learning, which she applies to her projects and team interactions.