Andrew
About Andrew
Andrew is the Product Development Lead at InMarket, known for leading the launch of the company's first programmatic products and spearheading the development of its 1st party data.
Title: Product Development Lead
Andrew currently holds the title of Product Development Lead at InMarket. He joined the company in 2015 as a business analyst. His experience spans multiple areas within the organization, including account management, operations, and product development.
Launch of Programmatic Products at InMarket
Andrew led the development and launch of InMarket's first programmatic products, Audiences and Preceptivity. These products marked a significant advancement in the company's offerings, leveraging sophisticated data analytics and user targeting capabilities to improve market reach and efficiency.
Development of 1st Party Data and New Features
Andrew is responsible for the growth and development of InMarket's first-party data. He has launched new features in the company's owned and operated apps and SDKs. Additionally, he has been instrumental in developing strategic partnerships to enhance the value and utility of InMarket's data products.
Background: Teach for America Experience
Before joining InMarket, Andrew was a member of Teach for America in Miami, Florida. He spent three years teaching high school English, contributing to the education and development of his students. His commitment to volunteering with educational organizations continues to this day.
Educational Background: MBA from UC Berkeley
Andrew holds an MBA from the Haas School of Business at the University of California, Berkeley. His advanced education has provided him with a solid foundation in business principles, which he applies in his role at InMarket.