Isabelle Audette
About Isabelle Audette
Title and Role at Company
Isabelle Audette holds the title of Vice-President Marketing & Communications. In this role, she is responsible for overseeing and directing marketing strategies, communications initiatives, and brand development. Her position involves leading teams and fostering collaboration between departments to execute effective marketing campaigns and communication plans.
Education and Expertise
Isabelle Audette graduated with a Bachelor degree in Communications from University of Montréal. She also earned a Diplôme d'Études Supérieures Spécialisées (DESS) in Communication-Marketing from HEC. This educational background has provided her with a strong foundation in both theoretical and practical aspects of communication and marketing strategies.
Marketing and Communications Experience
Isabelle Audette has over 20 years of experience in the fields of marketing and communications. Her career spans various roles that focus on developing data-driven, digital, and CRM strategies for global brands. She has extensive experience in creating marketing campaigns that address both B2B and B2C audiences across multiple industries.
Career at Cossette
During her 13-year tenure at Cossette, Isabelle Audette played a critical role in overseeing the development of marketing activities. She worked with both B2B and B2C clients from several industries, ensuring that marketing strategies were effectively implemented to meet diverse business goals.
Work with LoyaltyOne and AIR MILES Reward Program
Isabelle Audette also contributed significantly to LoyaltyOne, working with the AIR MILES Reward Program's sponsors. Her role involved leveraging the program to help sponsors achieve their business objectives. This experience allowed her to develop a deep understanding of loyalty marketing and customer engagement strategies.