Milene Cassier (She/Her)
About Milene Cassier (She/Her)
Milene Cassier serves as the Research & Innovation Projects Director at Inria, where she has worked since 2022. With over 15 years of experience in digital environments, she specializes in branding, social media, and digital performance, and is passionate about impact-driven businesses.
Work at Inria
Milene Cassier serves as the Research & Innovation Projects Director in the Communication Department at Inria. She has held this position since 2022, contributing to the organization's focus on research and innovation in various fields. Her role involves overseeing projects that align with Inria's mission to advance scientific knowledge and technological development.
Education and Expertise
Milene Cassier has a diverse educational background. She studied at EDHEC Business School, where she completed a Master in Management and an MSc in Marketing Management from 1999 to 2003. In 2012, she pursued a specialization in Lobbying for 11 months at the same institution. Additionally, she obtained a certification in Blockchain Business Applications for Environmental Challenges from UCLA in 2020. Her expertise spans branding, social media, digital performance, and data monitoring.
Professional Background
Milene Cassier has over 15 years of experience in digital environments, including roles in web agencies, startups, and consulting firms. She has worked at PMU in various capacities, including Head of Digital & Social Media and Head of Growth. Her previous experience includes serving as Digital Consulting Director at CATHERINE BARBA GROUP and Client Partner at Tribal Worldwide. In 2022, she also engaged with Arianee, focusing on web3, NFT, and blockchain technology.
Achievements in Digital Strategy
Throughout her career, Milene Cassier has demonstrated a strong focus on return on investment (ROI) and digital strategy. She is known for her creative mindset and expertise in growth and digital media strategy. Her work has contributed to the development of impactful digital environments, particularly in sectors such as GreenTech, TechForGood, EdTech, and HealthTech.
Personal Life
Milene Cassier is a proud mother of three boys. She values dialogue and communication in her professional and personal life, and is recognized as a supportive manager. Her passion for impact-driven businesses reflects her commitment to fostering positive change through technology and innovation.