Betsy C. Heafitz
About Betsy C. Heafitz
Betsy C. Heafitz is a Compliant Communication Specialist at Insight Global, with a strong background in project management and marketing across various industries. She holds a Bachelor of Arts in Russian Area Studies from Dartmouth College and a College Counseling Certificate from UCLA, and has worked in roles at notable companies including Johnson & Johnson and Apple.
Work at Insight Global
Betsy C. Heafitz has been employed at Insight Global as a Compliant Communication Specialist since 2019. In this role, she focuses on ensuring compliance in communication strategies. Her responsibilities include managing the approval process for marketing materials, particularly in the medical device sector. Betsy's expertise contributes to the overall effectiveness of communication within the organization.
Education and Expertise
Betsy Heafitz has a diverse educational background. She earned a Bachelor of Arts in Russian Area Studies from Dartmouth College from 1985 to 1989. She furthered her education at Harvard Extension School, studying Product Development for one year in 1989-1990. Additionally, she studied Education at UCLA, where she achieved a College Counseling Certificate with Distinction from 2011 to 2013. This combination of studies supports her roles in compliance and communication.
Background
Betsy Heafitz has a substantial professional background spanning various industries. She worked at Dartmouth College as District Enrollment Director from 2003 to 2011, overseeing enrollment strategies. Her experience includes roles at Apple Computer as a Marketing professional and at Sapient as a Project/Program Manager. Additionally, she served as a Product Marketing Manager at lynda.com for eight months in 2012 and as a Client Manager at Schawk! from 2013 to 2016.
Achievements in Project Management
Betsy Heafitz has a strong background in project management, particularly with cross-functional teams in high-tech, education, medical device, and non-profit sectors. Her experience includes managing the approval process for marketing materials at Johnson & Johnson Medical Device Group and training new users. Betsy has also worked internationally, collaborating with corporate and country subsidiaries, which enhances her project management capabilities.
Skills in Content Management
In her role at Johnson & Johnson Medical Device Group, Betsy Heafitz possesses skills in content management. She is involved in overseeing the development and approval of marketing materials, ensuring they meet compliance standards. Her experience in content management is complemented by her extensive background in project management, allowing her to effectively coordinate various aspects of communication and marketing initiatives.