Caitlin Peterson
About Caitlin Peterson
Caitlin Peterson serves as a Relationship Manager in the Media and Entertainment sector at Insight Global, where she has worked since 2022. She manages client relationships with major companies and leads initiatives to expand market territories and improve sales strategies.
Work at Insight Global
Caitlin Peterson has been serving as a Relationship Manager in the Media and Entertainment sector at Insight Global since 2022. In this role, she leads weekly client meetings to identify new prospects and expand market territories, which contributes to the growth of the internal sales team. Prior to her current position, she worked as a Professional Recruiter at Insight Global from 2021 to 2022 and as an Information Technology Recruiter from 2020 to 2021. Her experience at Insight Global showcases her progression within the company and her focus on client relationship management.
Client Relationship Management
In her current role, Caitlin Peterson manages relationships with major clients in the media and entertainment industry, including The Walt Disney Company, Paramount Global, Fox Corporation, and Amazon Studios. She facilitates portfolio growth by maintaining strong connections with Vendor and Program Managers to secure revenue-generating staffing opportunities. Her ability to nurture these relationships is essential for the ongoing success of the business.
Sales and Marketing Experience
Before joining Insight Global, Caitlin Peterson worked at Techtronic Industries - TTI as a Sales and Marketing Representative in 2020. This position provided her with foundational experience in sales strategies and customer engagement. Her diverse background in sales and recruitment has equipped her with the skills necessary to excel in her current role within the media and entertainment sector.
Education and Expertise
Caitlin Peterson holds a Bachelor of Arts degree in Sociology and History from UC Santa Barbara. Her educational background provides her with a unique perspective on client interactions and market dynamics. This knowledge supports her ability to implement process improvements by compiling historical data to develop effective selling strategies.