Cindy Mc Cleskey Crum
About Cindy Mc Cleskey Crum
Cindy Mc Cleskey Crum serves as a Digital Marketing Manager and Loyalty Program Manager at Insight Global, where she has worked since 2021. With extensive experience in marketing roles at various companies, she has successfully managed significant marketing programs and launched innovative loyalty initiatives.
Work at Insight Global
Cindy Mc Cleskey Crum has been serving as the Digital Marketing Manager and Loyalty Program Manager at Insight Global since 2021. In this role, she focuses on enhancing digital marketing strategies and managing loyalty initiatives. Her responsibilities include launching programs aimed at reclaiming pre-Covid sales and collaborating with external consulting firms to establish financial models for these initiatives.
Previous Experience at NRG Energy
Prior to her current position, Cindy worked at NRG Energy from 2012 to 2017 as the Marketing Resource Manager and Email Marketing Manager. During her five years there, she was involved in various marketing strategies and campaigns that contributed to the company's growth in the Greater Houston area.
Background in Marketing Management
Cindy's marketing career includes a role as Marketing Manager at TGS for four months in 2011 and as Marketing Communications Manager at Axiom from 2003 to 2011. At Axiom, she managed a $2.5 million account for the Offshore Technology Conference, overseeing ad campaigns for product launches and rebranding efforts over an eight-year period.
Education and Expertise
Cindy holds a Bachelor of Arts degree in English and Marketing from Texas A&M University. She furthered her education by completing a Professional Diploma in Digital Marketing at Shaw Academy in 2020. This combination of education and practical experience has equipped her with a robust understanding of marketing principles and digital strategies.
Achievements in Marketing Programs
Cindy has successfully scoped an annual marketing program valued at $900,000, which included developing a company tagline and rebranding efforts. She also spearheaded the launch of a new product, focusing on engaging promotions, and expanded a loyalty program to include vendor sponsorships while setting key performance indicators to measure success.