Kevin Mercado
About Kevin Mercado
Kevin Mercado is a Covid-19 Contact Tracer and Paid Social & Programmatic Associate at Mindshare, with a diverse background in marketing and program coordination across various organizations in New York. He holds a Bachelor's degree in Marketing from the State University of New York College at Oswego and has experience in managing significant advertising budgets.
Work at Insight Global
Kevin Mercado has been employed at Insight Global as a COVID-19 Contact Tracer since 2021. In this role, he is responsible for tracking and managing COVID-19 cases, ensuring effective communication with individuals affected by the virus. His work supports public health initiatives in the New York City Metropolitan Area.
Current Position at Mindshare
Kevin Mercado currently serves as a Paid Social & Programmatic Associate at Mindshare, a position he has held since 2021. He manages a significant annual budget of $20 million across various social media platforms for the Unilever Food and Refreshment portfolio. His responsibilities include collaborating with teams in AdOps, Digital Investment, and Finance to optimize advertising strategies and budget allocations.
Previous Experience at BronxWorks
Prior to his current roles, Kevin Mercado worked at BronxWorks in various capacities. He served as a Case Manager, Community Health Literacy Program Specialist, and Health Educator in 2020. His experience at BronxWorks included coordinating programs and providing support to community members in the Bronx, New York.
Educational Background
Kevin Mercado holds a Bachelor of Science degree in Marketing from the State University of New York College at Oswego, which he completed from 2014 to 2019. He furthered his education by obtaining an Advanced Certificate in Project Management from the CUNY School of Professional Studies between 2021 and 2022. Additionally, he studied Digital Marketing at COOP Apprentice in 2019.
Skills and Proficiencies
Kevin Mercado is proficient in various industry tools, including Facebook, Twitter, Snapchat, and Pinterest Ads Manager. He is also skilled in using Prisma and Microsoft Office. His expertise in digital marketing and project management supports his roles in social media advertising and client communication.