Nakisha G.
About Nakisha G.
Nakisha G. is the Director of B2B Marketing at Insight Global, where she has worked since 2023. With extensive experience in marketing roles at companies like Dell Technologies and NCR Corporation, she specializes in managing campaign strategies and optimizing performance metrics.
Current Role at Insight Global
Nakisha G. serves as the Director of B2B Marketing at Insight Global, a position she has held since 2023. In this role, she is responsible for managing campaign, brand, and digital strategy for various sub-brands, including Evergreen, IG Health, DEIB, and Compass. She collaborates with an internal creative agency to produce advertising and campaign creative assets, which involves storyboarding, script writing, and on-set producing. Her role also includes overseeing a multi-million dollar media budget to ensure effective allocation for maximizing campaign results.
Previous Experience at Dell Technologies
Prior to her current position, Nakisha G. worked at Dell Technologies as the Director of Global Demand Marketing from 2021 to 2023. Based in Atlanta, Georgia, she focused on driving demand generation strategies and enhancing marketing initiatives during her two-year tenure. Her experience at Dell Technologies contributed to her expertise in B2B marketing and demand generation.
Career at NCR Corporation
Nakisha G. held multiple roles at NCR Corporation, contributing to her extensive marketing experience. She served as the Senior Manager of Global Field Marketing from 2017 to 2018 and as the Head of Global Marketing for Banking from 2020 to 2021. Additionally, she was the Global Industry Marketing Leader for Banking from 2018 to 2020. Her time at NCR Corporation spanned several years and included a focus on global marketing strategies within the banking sector.
Educational Background
Nakisha G. earned a Bachelor of Science degree in Psychology from Florida Memorial University, where she studied from 1992 to 1996. This educational background has provided her with a foundational understanding of consumer behavior, which is beneficial in her marketing roles.
Early Career and Development
Nakisha G. began her career in marketing and sales coordination at Speechworks, Inc. from 2000 to 2004. She then progressed through various marketing roles at Diebold Nixdorf, including Senior Sales Planning Specialist, Marketing Manager for Strategic Partnerships & Social Media, and Director of Field Marketing. Her early experiences laid the groundwork for her subsequent leadership positions in marketing.