Rodney Bates

Rodney Bates

VP, Business Analytics @ Insight Global

About Rodney Bates

Rodney Bates serves as the Vice President of Business Analytics at Insight Global, where he applies his expertise in data-driven decision support to enhance business outcomes. He has a robust background in advanced analytics, having held leadership roles at notable companies including PwC, Intel Corporation, Epsilon, The Coca-Cola Company, and FedEx.

Current Role at Insight Global

Rodney Bates serves as the Vice President of Business Analytics at Insight Global. He has held this position since 2022, contributing to the company's focus on leveraging data analytics to drive business decisions. His role involves overseeing analytics initiatives and ensuring that data-driven strategies align with organizational goals. Bates operates from the Atlanta Metropolitan Area, where he applies his extensive experience in analytics to enhance business performance.

Professional Experience in Data Analytics

Rodney Bates has a diverse professional background in data analytics, having worked in various leadership roles across multiple industries. Prior to joining Insight Global, he was the Managing Director at PwC, where he led the Consumer Markets Data & Analytics division from 2020 to 2022. His experience also includes significant positions at The Coca-Cola Company, where he served as Vice President of Decision Science and Data Strategy from 2015 to 2020, and at FedEx, where he spent 16 years in various data and analytics leadership roles.

Educational Background in Mathematics and Business Analytics

Rodney Bates holds a Bachelor of Science and a Master of Science in Mathematics from the University of Mississippi. Additionally, he earned a Master of Science in Business Analytics and Statistics from the Haslam College of Business at the University of Tennessee. His educational background equips him with a strong foundation in quantitative analysis, which he applies in his professional roles to support data-driven decision-making.

Expertise in Advanced Analytics

Rodney Bates specializes in applying data-driven decision support to achieve business results. His expertise encompasses advanced analytics across various industry verticals, allowing him to implement strategic data management practices that drive business transformation. His extensive experience in analytics consulting and leadership positions has positioned him as a knowledgeable figure in the field of business analytics.

Previous Roles and Contributions

Before his current role, Rodney Bates held several key positions that contributed to his expertise in data analytics. He worked as a Statistician at Intel Corporation from 1995 to 1997, and later served as Senior Director of the Analytics Consulting Group in the Automotive Practice at Epsilon from 2013 to 2015. His career also includes significant contributions at FedEx, where he held team leadership roles in data and analytics for 16 years.

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