Vidya Jayaraman
About Vidya Jayaraman
Vidya Jayaraman is a Manager of Business Analytics at Insight Global, with over 20 years of experience in various industries including transportation, logistics, and software development. She has held leadership positions for over a decade and has a strong educational background with degrees from prestigious institutions such as MIT and the National University of Singapore.
Work at Insight Global
Vidya Jayaraman has been serving as the Manager of Business Analytics at Insight Global since 2024. In this role, she operates from Atlanta, Georgia, and has been with the company for six months. Her responsibilities include leveraging data analytics to drive business decisions and improve operational efficiency.
Professional Experience at FedEx Services
Vidya Jayaraman has an extensive history with FedEx Services, where she held multiple positions over several years. She started as a Marketing Specialist from 2005 to 2010, then progressed to Marketing Principal from 2011 to 2017, and later served as Marketing Manager from 2017 to 2021. Additionally, she held the role of Director of Strategy, Product, and Marketing from 2021 to 2022, contributing significantly to strategic initiatives and marketing efforts.
Educational Background
Vidya Jayaraman has a robust educational background. She studied at the Massachusetts Institute of Technology, focusing on IoT, AI, and Machine Learning, and completed the DeepTech Bootcamp in 2019. She also holds an MBA in Marketing from the National University of Singapore, where she studied from 1998 to 2000. Earlier, she earned a Bachelor of Engineering in Electronics and Communication Engineering from Thiagarajar College of Engineering from 1992 to 1996.
Leadership and Global Experience
With over 20 years of global work experience, Vidya Jayaraman has held leadership roles for more than a decade. Her career spans various industries, including transportation and logistics, financial services, and software development. She has consistently been selected to lead complex and strategic initiatives, demonstrating her ability to bring clarity and structure to her work.
Current Roles and Entrepreneurship
In addition to her role at Insight Global, Vidya Jayaraman is the Founder and CEO of Inroots Marketing, a position she has held since 2022 in the Atlanta Metropolitan Area. She also serves as a Fractional CMO at SimpliCapital, a role she began in 2023. Her entrepreneurial efforts focus on driving business growth and marketing strategies.