Will Cherry
About Will Cherry
Will Cherry is a Creative Director IV onsite at Meta, with a background in interactive creative direction and immersive design. He has contributed to various award-winning VR and AR projects and has experience in both creative and technical roles across multiple organizations.
Current Role at Insight Global
Will Cherry serves as the Creative Director IV onsite at Meta through Insight Global. He has been in this position since 2022, contributing to various creative projects and initiatives within the organization. His role involves overseeing creative direction and collaborating with teams to enhance user experiences in digital environments.
Previous Experience in Creative Direction
Before joining Insight Global, Will Cherry worked as the Interactive Creative Director and Producer at Psyop from 2020 to 2022. In this role, he was responsible for leading creative projects in the Los Angeles Metropolitan Area. Prior to that, he served as a Creative Technologist at Here Be Dragons from 2016 to 2018, where he focused on innovative technology solutions in the Greater Los Angeles Area.
Educational Background
Will Cherry studied at the University of Southern California, where he earned a Bachelor of Arts (B.A.) in Film and Television Production from 2011 to 2015. His education provided him with a strong foundation in storytelling and production techniques, which he has applied throughout his career in various creative roles.
Immersive Design Contributions
Will Cherry self-publishes an Immersive Design Reader, an online guide aimed at exploring design beyond traditional screens. He has also freelanced as a creative technologist and immersive designer, contributing to projects such as Groundhog Day VR and the Dallas Cowboys 5G Fan Experience. His work emphasizes innovative storytelling through immersive technologies.
Notable Projects and Achievements
Will Cherry has worked on several award-winning VR and AR projects, including Dispatch, The Last Goodbye, and Ricerca. He developed Ricerca as one of the first VR experiences on Steam, which was later made available on HTC Vive and VivePort. His involvement in these projects showcases his expertise in immersive storytelling and technology.