Joe Willard
About Joe Willard
Joe Willard serves as the National Market Access Manager for the UK and Ireland at Insmed Incorporated, where he oversees HTA submission dossiers and market access strategies. With extensive experience in the pharmaceutical industry, he has held various roles at companies such as Lundbeck, Roche, and Novartis, focusing on building relationships within NHS structures and influencing healthcare priorities.
Work at Insmed
Joe Willard serves as the National Market Access Manager for the UK and Ireland at Insmed Incorporated since 2019. In this role, he is responsible for developing HTA submission dossiers and leading market access strategic initiatives. He influences national healthcare priorities that can impact Insmed's commercial strategic planning. Willard collaborates with various internal teams, including medical, regulatory, supply chain, commercial, market access, health economics and outcomes research (HEOR), and marketing, as well as external partner agencies.
Previous Experience in Market Access
Before joining Insmed, Joe Willard held several positions in market access and account management across various pharmaceutical companies. He worked at Lundbeck as a Regional Account Manager and Market Access Manager from 2016 to 2019. Prior to that, he was a Healthcare Development Manager and Market Access Manager at Novartis from 2014 to 2016. His earlier roles include positions at Roche, Hospira, and AstraZeneca, where he focused on account management and sales within the healthcare sector.
Education and Expertise
Joe Willard studied at the University of Brighton, where he earned a Bachelor of Arts (B.A. Hons) in Secondary Physical Education Teaching from 1995 to 1999. He also pursued further education in project management, achieving PRINCE2 qualification in 2018. His educational background supports his expertise in managing projects and strategic initiatives within the healthcare market.
Background in Sales and Account Management
Joe Willard has a strong background in sales and account management, having worked in various roles since 1999. His career began as a GP/Hospital Sales Representative at Daiichi Sankyo and later at AstraZeneca. He transitioned into market access roles, where he built and maintained relationships with payers and influencers across NHS structures, functions, and health economies. This experience has contributed to his effectiveness in navigating complex healthcare environments.
Leadership in EU Projects
In addition to his primary responsibilities, Joe Willard has led and supported multiple EU projects outside of his direct remit. These projects include health and wellbeing initiatives and engagement forums, showcasing his ability to work cross-functionally and contribute to broader organizational goals.