Katie Falbo
About Katie Falbo
Katie Falbo serves as the Director of Payer Marketing at Insmed Incorporated, where she has worked since 2022. She holds a Bachelor of Science in Chemistry from The George Washington University and an MBA in Finance from Montclair State University, and has extensive experience in marketing roles at various pharmaceutical companies.
Current Role at Insmed
Katie Falbo serves as the Director of Payer Marketing at Insmed Incorporated. She has held this position since 2022, contributing to the company's marketing strategies aimed at payers. Based in Bridgewater, New Jersey, she focuses on developing and implementing initiatives to enhance market access and payer engagement.
Previous Experience in Pharmaceutical Marketing
Katie Falbo has extensive experience in pharmaceutical marketing, having worked at Ferring Pharmaceuticals in various roles. She was Senior Manager of Orthopaedic Marketing from 2017 to 2020 and later served as Associate Director for both Market Access Marketing and Strategy and Orthopedic Marketing. Her tenure at Ferring spanned from 2017 to 2022, showcasing her expertise in the orthopedic sector and market access strategies.
Educational Background
Katie Falbo earned a Bachelor of Science (BS) in Chemistry from The George Washington University, where she studied from 2002 to 2006. She furthered her education by obtaining a Master of Business Administration (MBA) with a focus on Finance from Montclair State University in 2012. This combination of scientific and business education supports her role in the pharmaceutical industry.
Experience at Meda
Before her time at Ferring Pharmaceuticals, Katie Falbo worked at Meda in various capacities. She began as a Healthcare Sales Representative from 2010 to 2011, then progressed to Associate Training Manager from 2011 to 2013, and later became a Product Manager from 2013 to 2016. Her diverse roles at Meda contributed to her comprehensive understanding of marketing and sales in the healthcare sector.
Professional Development
Katie Falbo's career reflects a commitment to professional growth within the pharmaceutical industry. Her roles have evolved from sales and training to senior management positions, demonstrating her ability to adapt and lead in various marketing functions. This trajectory illustrates her dedication to advancing her expertise and impact in healthcare marketing.