Alice Henderson
About Alice Henderson
Alice Henderson is a Community Engagement Coordinator at Insomniac Events, where she has worked since 2021. She has extensive experience in event operations and marketing, having held various roles in the music and hospitality industries.
Work at Insomniac Events
Alice Henderson has served as the Community Engagement Coordinator at Insomniac Events since July 2021. In this role, she focuses on enhancing community engagement efforts for major music festivals, including EDC Las Vegas and Beyond Wonderland. Prior to her current position, she was part of the Headliner Experience Team from 2017 to 2021, where she contributed to the overall experience of festival attendees. Her work at Insomniac Events emphasizes her commitment to fostering connections between the organization and its audience.
Education and Expertise
Alice Henderson holds a Bachelor's degree in Events Operations and Management with a focus on Marketing from Hogeschool TIO Utrecht, where she studied abroad for 11 months in 2019. Additionally, she studied Meeting and Event Operations and Management at San Diego State University, achieving a degree in Hospitality Tourism Management from 2016 to 2020. Her educational background equips her with the skills necessary for effective event coordination and community engagement.
Background
Alice Henderson has a diverse professional background in the events and music industry. She began her career in 2017 as an Event Promoter for Eventvibe.com and later interned at Live Nation Entertainment as a National Special Events Intern in 2018. Her experience includes roles at the House of Blues as a Marketing Intern and at Hard Rock Hotel San Diego as a Guest Service Agent. She also served as VP of External Affairs at Aztec Music Group from 2018 to 2019, and co-hosted at The Beat Stop from 2019 to 2021.
Achievements
Throughout her career, Alice Henderson has played a key role in community engagement for several notable music festivals, including the Okeechobee Music Festival and Secret Project. She has also contributed to the community engagement strategies for events like Boo!’s and Nocturnal. Her work has focused on enhancing the festival experience for attendees and building relationships within the community.