Alice Liew (刘美香)

Alice Liew (刘美香)

Marketing Coordinator @ Insomniac Events

About Alice Liew (刘美香)

Alice Liew is a Marketing Coordinator at Insomniac Events in Los Angeles, California, with a background in International Media and Entertainment Management. She has a passion for blending music, arts, and gaming, particularly in the electronic dance music industry, and is currently writing a thesis on sustainability and music festivals.

Work at Insomniac Events

Alice Liew serves as a Marketing Coordinator at Insomniac Events, a prominent company in the electronic dance music industry. She has been in this role since 2021, contributing to the marketing strategies and initiatives that enhance the company's events. Her work involves creating unique experiences that blend music, arts, and gaming, aligning with her passion for the industry.

Education and Expertise

Alice Liew has a diverse educational background. She studied International Media and Entertainment Management at Hogeschool Inholland from 2017 to 2021. Prior to that, she attended Pasadena City College, where she pursued Industrial and Product Design from 2012 to 2016. Additionally, she completed her high school education at Alhambra High School and Mark Keppel High School. Currently, she is writing a thesis focused on sustainability and music festivals, further showcasing her expertise in the field.

Background

Alice Liew has a varied work history that includes roles in both retail and internships. She worked as a Store Associate at 85C Bakery Cafe from 2014 to 2017, where she gained customer service experience. In 2020, she interned at About Asia for four months in Chengdu, Sichuan, China. Her experiences have contributed to her understanding of marketing and event management.

Interests and Hobbies

Alice Liew has a keen interest in badminton and esports, particularly League of Legends. She also enjoys driving and watching Formula 1, reflecting her enthusiasm for cars. Additionally, she has a diverse interest in design, encompassing transportation, art, fashion, and architecture. Her passion for integrating technology such as VR, AR, and AI into the music and events industry aligns with her professional pursuits.

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