Amy Niu
About Amy Niu
Amy Niu is a Social Media Coordinator at Insomniac Events - NOVA SD, where she has increased Instagram engagement rates by 12.3%. She specializes in creating visually engaging content and utilizes analytics to enhance brand voice on social media platforms.
Work at Insomniac Events
Amy Niu serves as the Social Media Coordinator for NOVA SD at Insomniac Events, a position she has held since 2022. In this role, she focuses on enhancing the brand's presence across social media platforms. Her responsibilities include creating visually engaging content that aligns with the brand's voice and utilizing analytics to measure the effectiveness of social media strategies. This data-driven approach helps ensure that the social media initiatives meet specific objectives.
Previous Experience in Social Media Management
Before her current role, Amy worked as a Social Media Manager at LVIN for one month in 2023 in Cabo San Lucas, Baja California Sur, Mexico. In this position, she was responsible for managing social media accounts and developing strategies to enhance engagement. Additionally, she served as a Brand Marketing Ambassador for Up & Up College Festival Series from 2019 to 2021, where she contributed to marketing efforts aimed at college students.
Education and Expertise
Amy Niu studied at the University of California, San Diego, specifically at the Rady School of Management. She pursued a degree in Business, Management, Marketing, and Related Support Services, focusing on International Business from 2019 to 2021. This educational background provides her with a solid foundation in business principles and marketing strategies, which she applies in her social media roles.
Achievements in Social Media Engagement
During her tenure at Insomniac Events, Amy achieved a notable increase in Instagram engagement rates by 12.3% from May 19 to June 17, 2023. This accomplishment reflects her ability to create content that resonates with the audience and enhances brand visibility on social media platforms.
Background in Hospitality
Prior to her roles in social media, Amy worked at Catamaran Resort Hotel & Spa as a Restaurant Server from 2021 to 2023 in San Diego, California. This experience in the hospitality industry provided her with customer service skills and insights into guest engagement, which are beneficial in her current marketing roles.