Andrew Luft
About Andrew Luft
Andrew Luft serves as the Director of Creative Experience for the F1 Las Vegas Grand Prix and has a diverse background in brand development and experiential direction. His career includes roles at notable companies such as Kirshenbaum Bond Senecal + Partners, Deutsch LA, and Insomniac Events, where he specializes in narrative strategy and culturally relevant partnerships.
Current Role at Insomniac Events
Andrew Luft serves as the Director of Creative Experience for the F1 Las Vegas Grand Prix at Insomniac Events. He has held this position since 2022, contributing to the planning and execution of creative strategies for the event. Additionally, he works as the Vice President of Partnerships for Vibee, also under Insomniac Events, where he focuses on developing and managing partnerships to enhance brand experiences.
Previous Experience in Brand Management
Andrew Luft has extensive experience in brand management and strategy. He worked as an Account Supervisor at Kirshenbaum Bond Senecal + Partners from 2006 to 2010. Following this, he held the position of Manager for Lifestyle & Interactive at Deutsch LA for one year in 2010. He later returned to Deutsch LA as Director of Lifestyle & Brand Development from 2011 to 2012. His role at PHENOMENON as Senior Brand Director from 2012 to 2015 involved overseeing brand strategies in Los Angeles.
Expertise in Partnerships and Activations
Luft specializes in creating culturally relevant partnerships and activations for brands. His skills include partner selection, resourcing, and onboarding during the planning phase of projects. His experience in experiential direction and activation has allowed him to effectively engage audiences and enhance brand visibility through strategic collaborations.
Educational Background
Andrew Luft studied International Relations at Emory University, where he earned a Bachelor of Arts degree. He furthered his education at L'Institut National de Sciences Politique, gaining insights into political science and international affairs. This educational background supports his expertise in narrative strategy and development for startups.
Career Progression and Notable Roles
Andrew Luft's career includes significant roles at various organizations. He served as Vice President at 2 Degrees Ventures from 2015 to 2017, focusing on venture initiatives. He then worked at BEYOND THE STREETS LLC in Strategy and Partnerships from 2017 to 2020, where he contributed to strategic planning across multiple locations, including Los Angeles and New York.