Cassandra Dannas
About Cassandra Dannas
Cassandra Dannas is a Marketing and Social Media Specialist currently working at Insomniac Events in Calabasas, California. She specializes in managing social media campaigns for large-scale music festivals and has played a key role in enhancing brand visibility and audience interaction.
Work at Insomniac Events
Cassandra Dannas has been employed at Insomniac Events since 2022, serving as a Marketing and Social Media Specialist. In this role, she focuses on managing social media campaigns for large-scale music festivals, which enhances brand visibility and audience interaction. Prior to her current position, she worked as a Marketing, Social Media & Engagement Coordinator from 2021 to 2023 and contributed to the Insomniac Music Group for 7 months in 2020. Her experience includes leading social media strategy for the Electric Daisy Carnival Las Vegas, one of the largest electronic dance music festivals globally.
Education and Expertise
Cassandra Dannas earned her Bachelor's degree in Sociology from the University of California, Los Angeles, where she studied from 2018 to 2020. She also holds an Associate of Arts degree in Communication and Media Studies from Moorpark College, completed from 2016 to 2018. Her educational background supports her expertise in marketing and social media management, particularly within the music festival industry.
Background
Cassandra Dannas has a diverse professional background in marketing and social media. Before joining Insomniac Events, she held various roles, including Executive Assistant to the SVP of Global Marketing Operations & Asset Management at Lionsgate for four months in 2021. She also interned at Dirtybird and Thrive Music, gaining experience in the music industry. Additionally, she worked at Dim Mak in A&R & Streaming and served as a Podcasting Intern at Studio71, LP.
Achievements
In 2023, Cassandra Dannas served as the marketing lead for the Okeechobee Music & Arts Festival, where she oversaw promotional activities and audience engagement. Her leadership in social media strategy for major events, such as the Electric Daisy Carnival Las Vegas, highlights her contributions to enhancing audience interaction and brand presence in the music festival sector.