Janki Patel
About Janki Patel
Janki Patel is a Marketing Director with over 12 years of experience in digital marketing, currently serving at Insomniac Events since 2022. She co-founded Bollywood Disco Presents and operates Spicy Marketing LA, specializing in data-driven marketing strategies for the live entertainment and hospitality sectors.
Current Role at Insomniac Events
Janki Patel serves as the Marketing Director at Insomniac Events, a position she has held since 2022. In this role, she develops and implements marketing strategies for Insomniac's flagship festival brands, including Beyond Wonderland SoCal, Beyond Wonderland at the Gorge, Beyond Wonderland Chicago, and Nocturnal Wonderland. Her focus is on leveraging data to enhance engagement and drive revenue within the live entertainment sector.
Experience at Bollywood Disco Presents
Since 2019, Janki Patel has been a Co-Founder and Chief Marketing Officer at Bollywood Disco Presents in Los Angeles, California. In this capacity, she has contributed to the growth and marketing of events that celebrate Bollywood music and culture. Her role involves strategic planning and collaboration to create memorable experiences for attendees.
Previous Experience at Smith.ai
Janki Patel worked as the Senior Partnerships Manager at Smith.ai from 2021 to 2022. During her tenure, she focused on building strategic partnerships that enhanced the company's market presence. Her work contributed to the development of initiatives aimed at improving client engagement and service delivery.
Educational Background at UC Berkeley
Janki Patel graduated from the University of California, Berkeley, where she earned a Bachelor of Arts degree in Marketing and Consumer Behavior. Her studies, completed from 2009 to 2013, provided her with a strong foundation in marketing principles and consumer insights, which she applies in her professional roles.
Marketing Expertise and Achievements
With over 12 years of experience in digital marketing, Janki Patel specializes in creating comprehensive marketing strategies that drive engagement and revenue for live entertainment, music, and hospitality brands. She has successfully run marketing campaigns that generated millions of dollars in sales for her partners and actively seeks collaboration with individuals and vendors to enhance festival success.