Keary Millard
About Keary Millard
Keary Millard serves as the Head of Beverage at Insomniac Events and the Chief Executive Officer at Breinfuel, bringing extensive experience in brand development and marketing strategies. He has a background in coaching and education, having previously worked as an Assistant Football Coach at the University at Albany, SUNY, and as a General Manager at Red Bull.
Current Role at Insomniac Events
Keary Millard serves as the Head of Beverage at Insomniac Events, a position he has held since 2021. In this role, he is responsible for overseeing beverage operations and strategy within the organization. His work focuses on enhancing brand growth and revenue through effective management and innovative beverage offerings. Insomniac Events is known for its large-scale music festivals and events, and Millard's expertise contributes to the overall experience provided to attendees.
Previous Experience at Red Bull
Prior to his current role, Keary Millard worked at Red Bull for 19 years, serving as General Manager. His tenure at Red Bull spanned from 2002 to 2021, during which he managed operations in the New York and Northeast regions. Millard's experience at Red Bull involved developing and implementing marketing and sales strategies that significantly contributed to the brand's presence in the lifestyle sector.
Coaching Background
Keary Millard has a background in coaching, having served as an Assistant Football Coach at the University at Albany, SUNY from 2000 to 2002. During his two years in this role, he coached cross-functional teams, focusing on enhancing team performance and growth. This experience in coaching has informed his leadership style in his subsequent roles in the beverage and marketing industries.
Educational Qualifications
Keary Millard holds a Bachelor of Arts in Public Relations/Image Management from West Virginia Wesleyan College, which he completed from 1997 to 2000. Additionally, he studied Education Administration and Management at the University at Albany, SUNY, where he earned another Bachelor of Arts degree from 2000 to 2001. His educational background provides a foundation for his career in brand management and team leadership.
Leadership at Breinfuel
In addition to his role at Insomniac Events, Keary Millard is the Chief Executive Officer of Breinfuel, a position he has held since 2021. In this capacity, he leads the company in developing innovative products aimed at enhancing cognitive performance. His leadership at Breinfuel reflects his commitment to building brands and increasing brand awareness in the competitive beverage market.