Maureen Valker Barlow
About Maureen Valker Barlow
Maureen Valker Barlow serves as the Senior Vice President of Partnerships at Insomniac Events, where she focuses on enhancing event reach and engagement through digital and traditional media integration. With extensive experience in the music industry, she has held various leadership roles, including President at BrandMark Agency and EVP Partnerships at Danny Wimmer Presents.
Current Role at Insomniac Events
Maureen Valker Barlow serves as the Senior Vice President of Partnerships at Insomniac Events, a position she has held since 2023. In this role, she focuses on integrating digital and mobile spaces with traditional media to enhance event reach and engagement. Her work aims to create memorable fan experiences that generate value and growth for artists, promoters, sponsors, and communities.
Previous Experience at Thrive Records
Before her current role, Maureen worked at Thrive Records as the Director of Sales and Marketing from 2006 to 2010. During her four years in this position, she was responsible for developing sales strategies and marketing initiatives that supported the label's growth and visibility in the music industry.
Background in Sales and Marketing
Maureen has extensive experience in sales and marketing within the music industry. She served as the Vice President of Sales at Entertainment 3Sixty from 2010 to 2013 and as the Director of Sales at Sidecho Records from 2005 to 2006. These roles contributed to her expertise in securing lucrative opportunities and delivering high-quality results.
Leadership at BrandMark Agency
Maureen has been the President of BrandMark Agency since 2021. In this capacity, she oversees the strategic development and execution of innovative events and partnerships across various sectors and genres. Her leadership focuses on enhancing collaboration within the music community and driving growth for the agency.
Education in Baking and Pastry Arts
Maureen studied at The French Pastry School, where she pursued a Certificate in Baking and Pastries. Her education in Baking and Pastry Arts began in 2001, showcasing her diverse skill set beyond the music industry.