Pasquale Rotella
About Pasquale Rotella
Pasquale Rotella is the CEO and Founder of Insomniac Events, known for creating memorable experiences in the dance music scene. He founded Insomniac in 1993 and has received various accolades, including a proclamation from the Las Vegas Mayor and recognition as 'Best Event Promoter' at the International Dance Music Awards.
Work at Insomniac Events
Pasquale Rotella has served as the CEO and Founder of Insomniac Events since its inception in 1993. Under his leadership, Insomniac has grown into a prominent player in the electronic dance music (EDM) festival scene. The company is known for organizing large-scale events, including the Electric Daisy Carnival (EDC), which has become one of the most recognized music festivals globally. Rotella's vision for Insomniac is to create immersive experiences that foster community and celebrate dance music culture.
Education and Expertise
Pasquale Rotella's expertise in event promotion and production is rooted in his early experiences within the Los Angeles underground dance music scene of the early 1990s. He founded Unity Groove in 1992, which laid the groundwork for his future endeavors in the music industry. His practical knowledge and passion for dance music have positioned him as a leading figure in the event promotion sector.
Background
Pasquale Rotella started Insomniac in the living room of his house, driven by a passion for dance music and community. His journey began with Unity Groove, which he founded in 1992, before establishing Insomniac a year later. Over the years, he has become known as an experience creator and businessman, dedicated to promoting positivity through music and events.
Achievements
Pasquale Rotella has received several accolades for his contributions to the music industry. Insomniac was featured on Fast Company's Top Ten list of the 'Music Industry’s Most Innovative Companies' in 2010, highlighting its impact on the festival landscape. In 2011, he received a proclamation from Las Vegas Mayor Oscar Goodman, declaring June 20 - 26 as Electric Daisy Carnival week. Additionally, he was awarded 'Best Event Promoter' at the 27th Annual International Dance Music Awards in 2012, recognizing his influence in the field.
Film Production
In addition to his work in event promotion, Pasquale Rotella served as the Executive Producer of the feature film 'EDC 2013: Under The Electric Sky.' The film was selected for the Sundance Film Festival, showcasing the cultural significance of the Electric Daisy Carnival and its impact on the dance music community.